Prime minister Mark Rutte, Minister for Foreign Trade and Development Cooperation Sigrid Kaag, Minister of Agriculture, Nature and Food Quality Carola Schouten, Minister of Infrastructure and Water Management Cora van Nieuwenhuizen and Minister for Healthcare and Sport Bruno Bruins will travel to India from 23 to 25 May 2018 on a working visit and trade mission. Mr Rutte will meet with Indian prime minister Narendra Modi to discuss the strategic relationship between the Netherlands and India and the scope for deepening political and economic cooperation.


DesiYUP is one of the 120 Dutch companies who will participate in this state mission in Mumbai and New Delhi. The accompanying business delegation will be led by Hans de Boer, President of the Confederation of Netherlands Industry and Employers (VNO-NCW) (left, in the picture). The delegation will include representatives of businesses and knowledge institutions in the sectors water, logistics and maritime services, agri-food, horticulture, high-tech and IT, life sciences and health, and smart cities.

DesiYUP‘s motivation to participate in this trade mission

DesiYUP Concerts appeal to the human mind and heart. The Indian music culture plays an important role in building the identity of India and its soft power on a global level. In the Netherlands, DesiYUP organizes meaningful theatre entertainment that enhance the experience of the Indian traditions and elevates an individual to universal values that transcend culture, religion, language, race and color. Indian music and cultural elements such as Dance, Yoga, Ayurveda and Bollywood play a role in boosting India’s image as a soft power and they help to realize policymaking, business and diplomatic goals in The Netherlands. Cultural diplomacy establishes, revives and strengthens cultural relations and mutual understanding between The Netherlands and India.

DesiYUP Concerts provides musical performances to companies and government institutions which are accessible for a broad audience. We can book artists worldwide, but also scout talents from The Netherlands. DesiYUP has arranged artists for various clients; e.g. PM Modi event in Brussels, PM Modi event in The Hague, Jet Airways launch in Amsterdam Amstel hotel, LT Foods launch in Rotterdam.


DesiYUP Media Productions is specialized in visual storytelling from a verbal narrative perspective. Delivering video’s with smart interview bites and scenic images of events, animation, historic clips, kinetic texts and photos. Visual storytelling is typically used to share information with the masses and to preserve memories of important events.

On our social media channels, Facebook, YouTube, Twitter and our website: we will post updates about this trade mission.

Ministerie van Buitenlandse Zaken Minister-president Ministerie van Infrastructuur en Waterstaat Ministerie van Economische Zaken en Klimaat Ministerie van Volksgezondheid, Welzijn en Sport Tradeindia India in Netherlands (Embassy of India, The Hague) Indian Express Hindustan Times NDTV Netherlands Embassy in India

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