DesiYUP – Sharing Meaningful Music Since 2011
DesiYUP is an online community, specialized in nourishing and endorsing the cultural traditions such as music, art and literature, from India. We curate concerts, workshops and corporate events. Founder Mahesvari Autar beliefs that meaningful music nurtures the soul, strengthen self-awareness and can help to accomplish goodness that serves society as a whole.
Our Vision
DesiYUP vision is to share the beauty of Indian Arts & Culture in abundance in the Netherlands. We want to be a platform that connects the music fraternity: cultural institutions, artists and audience.
Our mission
The purpose of DesiYUP is to establish multifarious music genres that are derived from the ancient Indian music tradition, which has manifested in various forms and has evolved in today’s world music. We do our utmost best to give performers a great platform to showcase their craft.
Our end goal is to inspire and energize our audience with meaningful entertainment that elevates them mentally and spiritually. We accomplish this mission by collaborating with renowned cultural institutions, since we also aim to embed Indian wisdom (Arts, Yoga, Ayurveda) as part of the Dutch society, and to ensure it is part of their annual programmering.
You are most welcome to join our community of wellbeing. You can subscribe to our news letter. Or follow one of your social media pages: YouTube, Facebook, Instagram and LinkedIn.






